Board of Experts

Belinda Wong
As CEO of Starbucks China, Belinda Wong leads the Company’s fastest growing and most strategic international market, where a new Starbucks store opens at an unprecedented rate of every 15 hours. Belinda along her talented team of 50,000 employees operates more than 3,800 stores in 160+ Chinese cities and plans to open 6,000 stores in 230 cities by the end of 2022.
She also serves as an INED for Hysan Development Company (0014.HK). Belinda was named to Fortune magazine’s Most Powerful Women in Business (International) List 2018 and continues to be recognized as one of China’s most influential woman business leader by Forbes China and Fortune China. She is also a fellow of the Aspen Institute China Fellowship Program and a member of the Aspen Global Leadership Network. In September 2016, Belinda was among 50 recipients to receive the Magnolia Silver Award by the Shanghai Municipal Government in appreciation for her outstanding contributions and support to Shanghai’s development, and was listed as among the 50 people shaping the future of the U.S. – China relationship by Foreign Policy.
Belinda Wong
CEO Starbucks China

Prof. Frank Moss
Frank Moss has had a 40-year career as a high-tech, biotech and health-tech entrepreneur. Most recently he was co-founder and chairman of Twine Health (acquired by FitBit) which developed a health IT platform for patient-centric chronic care. He is also a board member at Humatics, Inc., a developer of micro-location systems for human/robot interaction and Artlifting Inc., a social enterprise that enables homeless and disabled people to sell their artwork online. His other startups included Stellar Computer, Bowstreet (acquired by IBM), Infinity Pharmaceuticals (INFI) and Bluefin Labs (acquired by Twitter). He served as director of the MIT Media Lab from 2006-2011 and was professor of the practice there, heading the New Media Medicine group from 2007 to 2013. He is the author of The Sorcerers and their Apprentices: How the Digital Magicians of the MIT Media Lab are Creating the Innovative Technologies That Will Transform our Lives (June 7, 2011). Moss began his career in IBM Research and served as CEO and chairman of Tivoli Systems Inc., a pioneer in distributed systems management, which he took public in 1995 and subsequently merged with IBM in 1996. Moss served on the board of trustees of Princeton University from 2007-2011 and is currently a trustee of The Jackson Laboratory and a member of the executive advisory committee of the Cincinnati Children’s Anderson Center. Moss holds a BSE from Princeton in mechanical and aerospace engineering and a Ph.D. from MIT in aeronautics and astronautics.
Prof. Frank Moss
Former Director
MIT Labs

Prof. Yoav Shoham
Prof. Yoav Shoham taught at Stanford University for 28 years in the AI Lab within the Computer Science Department. One of the leading AI researchers in the world, Prof. Shoham is Fellow of AAAI, ACM and the Game Theory Society. Among his awards are the AAAI/ACM Allen Newell award and the ACM/SIGAI Autonomous Agents Research award. His online Game Theory course has been watched by close to a million people.
He also founded several AI companies, including TradingDynamics (acquired by Ariba), Timeful (acquired by Google), and AI21. Prof. Shoham also chairs the AI Index initiatives, and WeCode, a nonprofit initiative to train high-quality programmers from disadvantaged populations.
Prof. Yoav Shoham
AI Professor
Stanford University

Daniel Bren
Co-founder and CEO of OTORIO a unique Industrial focused cyber risk management solution provider. In addition, Mr. Bren holds cyber-security strategic advisory positions, with top management in the automotive and machinery industries.
He retired from the Israeli Defense Force (IDF), after serving for 30 years, in 2017. His last role was the Military Joint Chief Cyber Defense officer and parallelly commander of the Joint Military CIO division.
Mr. Bren holds an Electrical Engineering (B.Sc. EE) degree, cum laude from the Tel Aviv University and a master’s degree in Electrical Engineering (M.Sc. EE), cum laude from the Technion, Israel Institute of Technology.
Daniel Bren
IDF Brig.-General (Res.)
Beyond Capital
You can count on our support across the following areas
Talent
Key recruiting mistakes are very costly. We help identify and recruit the right top-notch talent in Israel and the US, tailor the appropriate organization structure, and maximize talent retention.
Funding
We save teams time and effort in preparation of subsequent rounds, be it equity or venture debt. We help identify, choose and maximize value of future rounds. Our follow-on strategy and network of later-stage investors allow leaders to focus on execution and less on fundraising.
Strategy
We help develop a 100-days plan including honing of the value proposition, product-market fit, go-to market, and channel strategy.
Revenues
We connect companies with clients, channels and industry leaders as well as world-class practitioners. You’re welcome to test drive this during our evaluation and due diligence process.
Finance
We assist companies with budget planning, cash flow management, infrastructure and interface with service providers. We help build, coach and support your finance team.
What we are looking for
We are sector-agnostic; excluding medical devices and biotech.
B2B or B2B2C. It is unlikely we will do a B2C investment, unless exceptional.
Companies who leverage the exponentially growing power of data and machine intelligence across multiple verticals
Companies who make enterprise organizations more efficient and effective through productivity tools such as talent development, IT development platforms, collaboration tools, sales & marketing, and others.
Special situations: we are happy to consider unique circumstances such as need for changing company direction or distress situations, at the early revenue or growth stage.
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Community and non-for-profit
We believe that diversity and inclusion are not only social responsibilities but also drive value. This is why we support Power In Diversity for inclusion in the Israeli tech sector. We encourage all of our partners, collaborators and portfolio companies to actively pursue diversity and inclusion initiatives.
We believe that giving back to society is a moral obligation. We are a proud member of Tmura, the Israeli Public Service Venture Fund, and we expect all our portfolio companies to donate to Tmura.
We believe in the power of human networks. We are proud partner of ICoN Bridging the Israeli and Silicon Valley tech ecosystems.
Zero tolerance for unethical behavior
We are standing strong against all forms of harassment. We fully endorse and subscribe to the
Statement of Members of the Israeli Venture Capital Industry on Addressing Sexual Harassment and Predatory Conduct.