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COMMENTARY by Tal Schwartz The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question: What’s the best way to keep your company successful? is written by Tal Schwartz, CEO of
As ones and zeros eat the world, data science is the new process of innovation. Good product managers have always been data-driven, bringing the voice of the market to bear on the new product development process. This was traditionally done by analyzing internal data on existing customers and data generated
What people need and what they say they need isn’t always the same thing. This is an especially apparent truth in product development, where researchers and decision makers are often dependent on feedback captured via surveys or interviews where people may be biased, guarded, embarrassed, inarticulate or even forgetful. Regardless